*Meaning of affiliate marketing:
Affiliate marketing is an approach where brands pay people a small commission to promote their products.
The term affiliate marketing is a business approach where brands pay individuals little commission to promote their products or services.
Affiliate marketing can be summarized as connecting the people in your network to brands and services they will find useful.
For example, A Fiverr affiliate may promote sellers or services on Fiverr that they find particularly useful to their networks; if anyone in their network becomes a Fiverr customer as a result of their promotions, that affiliate gets paid. It’s a simple growing way for those with a web presence and social following to earn extra income
How Affiliate Marketing Works:
The way affiliate marketing works is by creating an ecosystem of mutual benefits.
When an affiliate promotes a brand, they are helping their followers find something they need. The brand gets new customers, the affiliate gets paid, and the affiliate’s followers find products and services that may be useful to them.
Types Of Affiliate Marketing
There are different classes or types of affiliate marketing, the most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).
1.Pay Per Click (PPC)
PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site; that is whenever someone clicks through the merchant’s banner or text ads. However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.
2. Pay Per Performance (PPP)
PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates. In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead. This means a lot of savings for the merchant. On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing, usually comes in the range of 15% to 20% of the actual product sales.
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